Branding Photography Prices : How much does it cost?
The value of branding photography is clear
You need branding photography and you need it fast. It is pretty clear that the website is dated, that competitors are are looking a lot more relatable and fresh on social media. You know that custom brand photography will allow you to:
BUILD A CONNECTION:
Show what makes your business unique, tell your story and you will start building a lasting bond with your target audienceLOOK PROFESSIONAL:
High quality, custom images convey a sense of value and investment in your business - something selfies and stock photos simply can not doIMPROVE CONSISTENCY:
When you create a consistent message—in words and visuals—your customers begin to recognize and trust you.SAVE TIME +ENERGY:
With your custom vault of brand photography you don’t have to waste precious time hunting for generic stock images or try taking professional looking photos with your phone
The cost of branding photography depends on 3 main factors
While every brand photographer will price their service differently the resulting cost will generally depend on three main factors:
- Do you have a build out visual strategy?
- How many images do you need?
- What is the experience level and background of your photographer
Where are you in the visual brand development journey?
Branding Photographers will typically offer more or less comprehensive brand planning sessions depending on where you are in your branding journey. Some entrepreneurs are are just starting out translating their offer into a consistent visual language, other companies have worked with business coaches and brand strategists previously to develop a framework for photography. (Learn how to find the right branding photographer for you HERE)
How many brand stories do you want to tell?
The next defining question for the cost of branding photography is the number of different visual brand stories and images you are looking for. Maybe you need just some refresher images showing you in working in your office with your coworkers. Other organizations are looking to show a more comprehensive picture of their people places and customers with different brand stories being shot at different locations.
The background + experience of your branding photographer
Every photographer will bring a different background and experience level to the table. Their experience and background is visual branding will typically be reflected in their fee structure.
The price of branding photography packages
Sometimes you just will have to ask the photographers you consider for a quote to get an idea of their prices but a lot of times photographers will offer packages to give you a general idea of what they have to offer. (Example Seattle Area)
At Purple Squid , a Seattle Branding Photography studio customers typically spend about $3.000 for a comprehensive branding package. This includes the development of a visual strategy and a photo shoot at multiple locations. Sometimes the visual branding parameters are firmly in place and just a refresher session is needed to keep the visual library current. These 1h “starter” sessions start at $480 at Purple Squid Branding Photography. (See what it is like during a branding photography session )
Whatever session type you end up deciding is right for you, well thought out and executed branding photography is well worth the price and will put your company on the map for years to come.
Curious how much your custom brand photography project in the Seattle area would cost?
Oriana von Specht is a business branding photographer in the Seattle area. She helps small businesses grow by creating engaging images of their people and places to grow an emotional connection with their ideal clients.
