Branding Photography: 7 Essential Uses for Your Custom Business Photos
Here is What I see my most successful clients do :
If you want to take your business to the next level by connecting with new clients, you need to use branding images in all your marketing materials.
This is particularly true for service- based small businesses and entrepreneurs. Coaches, nutritionists, copywriters, consultants, fitness instructors, online course creators, speakers and therapists all need to make a personal connection with their clients.
Don’t hide behind a name and logo – today customers want to connect to real humans and their story before they make a purchasing decision. Your business will greatly benefit from consistent on-brand visuals that your clients can relate to.
(Learn about the impact lifestyle branding photography can have on your business HERE)
Your dream clients will need to see those images in multiple places until they get familiar with you and learn what you can do for their business. As they say: People want to do business with people, not faceless corporations. Clients will need to know you before they like you and then trust you before they want to work with you.
To give potential clients the chance to connect with your brand future customers will need to “meet” you multiple times.
So here are the 7 essential places where your business needs to show custom brand images:
Blog posts
Blog posts are a great spot to use those extra images that you love. The photos but that are great but too similar in content to the other images that you have used already.
(Wish you had that many amazing branding photos? Learn “8 Secret Hacks to Rock Your DIY Photo Shoot” HERE)
2. Website - especially your “About page”
Consistent image topics and style represent the visual core of your website. Look at your website photos now and decide for yourself: would your ideal client know what your business does, how you do it and who you are - just by looking at the images?
(If you are not sure what to show, learn what the 3 Must-Have-Shots are HERE)
3. Posts +Stories on Social Media
Here is where it gets fun: posting on a daily basis will be easy and enjoyable when you have a whole vault of gorgeous lifestyle images that perfectly represent your business.
4. Business Cards
Think business cards are a bit old school? Not so – with an amazing lifestyle image on every business card that you hand out, you’ve got a great conversation starter. Those physical items also keep reminding your clients of who you are and what you can do for them a long time after you first met.
5. Profile Photos for Social Media
One This is one of the most important places for your business’ brand to be consistent: use the same profile image across all social media platforms. People will instantly recognise you weather you show up on Linkedin or Instagram.
(Think you are not photogenic? Think again! Learn “How to look good in Photos” HERE)
6. Online Courses
Giving a presentation (even if it is via Zoom), doing a podcast, teaching an online course, putting to together a PR or media packet ? These marketing efforts are all an extensions of your brand and it is important to keep your marketing imagery consistent. That way your dream client has a consistent experience with your brand and starts to connect with your business.
7. Additional Marketing Materials
My clients have also used my business branding photography in printed magazine ads, in email newsletters, in tourist-centered publications and on large advertising screens in public transport settings.
Wherever your marketing ideas lead you, you will want to keep the customer experience consistent and enhanced bywith engaging with beautiful, lifestyle branding images that tell the story of your business.
Learn more about the benefits of branding photography to your business HERE. Or contact me with any questions:
I’m Oriana von Specht, a published personal branding photographer and brand strategist. I love working with small business owners and entrepreneurs in the Seattle area, helping them to push past their fears of being seen, and teaching them how to create the photos and brands they imagine. My mission is to give you an online image makeover that boosts your confidence—and your sales!
Contact me at oriana@purplesquidphotography.com to make your vision a reality!