Branding Photography: Nr. 1 Strategy for Engaging Social Media Posts

This image is one of the most liked photos on my IG account. Why?

The  Nr. 1 winning strategy to for crafting engaging social media pages has been discovered by Georgia Tech researchers!

According to the research, professional pictures that contain faces have as much as 38% more chance to receive likes compared to lifestyle shots without faces. Additionally, they are 32% more likely to receive comments .

And one more big  surprise: In the high quality images tested, the age of the people on the photo did not make a difference, neither does the gender the research found.

Saeideh Bakhshi who led the study believes that this is because of our innate fascination with faces:

“Even as babies, people love to look at faces. Faces are powerful channels of non-verbal communication. We constantly monitor them for a variety of contexts, including attractiveness, emotions and identity.”

Makes total sense!

If you need the right kind of portraits to confidently post more of yourself on social media – I totally get it. That’s something I can help with in the Seattle area. Contact me at oriana@purplesquidphotography.com to discuss how to set you up with a whole library of insta-worthy images in no time.