Branding Photography: The Secret Power of Props

How to you communicate your brand stories more clearly and add emotional appeal to your professional lifestyle photo?  The right prop can do it all.

But what is the right prop? The first step to finding the perfect prop is to go back to your brand vibe: What are the mood, the colors and style of your brand ? What is the emotional undertone you want to communicate to your dream client?

It doesn’t matter if  you need branding photos for your online portfolio, to create courses, a website or other marketing materials. Aim for a clear and consistent look across all of your platforms.

Once these fundamentals of your visual communication are firmly in place, it is time to pick out props that support the story and feel of your brand.
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Here's what you may want to consider when deciding what props to incorporate into your shoot:⁣⁣
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📸 What do you use every day for your business? (Laptop, styling tools, yoga mat, etc)⁣⁣
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📸 What do surround yourself with in your personal life? (Journal, favorite foods, flowers)⁣⁣
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📸 Which brand stories are you going to focus on ? (Show how you create your product, what you like to do for fun, scheduling your day, meeting a client etc.)⁣⁣
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📸 What is something that means a lot to you? (Being with your family, walking your dogs, working out etc.) ⁣⁣
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Props can be an important element of a branding photo shoot. They help to visually tell the story of who you are and why people love working with you. Once that message is clearly communicated your dream customers can actually see you and start working  with you.
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Are you in the Seattle area and ready to make it happen? Contact me at oriana@purplesquidphotography.com to set up a chat.