What is the goal of the planned photo shoot?
Briefly describe what your business is all about – your "elevator statement"
Which objects/ details tell the unique story of your business? Which objects do you use in your business?
How can we show everything you do for your clients in one image?
What captures the style and nature of the whole business? Any details we can show?
What do your clients IMAGINE you do in your work ? What part of that can we show?
Who is your dream client ?
Describe as closely as possible: age, gender, what do they enjoy doing, where do they live etc.
What is your client's pain point/ most urgent problem?
How do you solve that problem for them – what is your superpower?
What will life look like for your customers once they use your product/ service?
How can we show the success they experience?
Do you have customers locally that might be willing to be photographed using your product/ service as the happy hero of your brand story?
Do these customers align with the look/age/ethnicity etc of your dream customer?
What do you do in your spare time that your dream client also enjoys doing?
What kind of locations align with your brand and speak to your ideal clients?
At what kind of local spots does your dream client hang out/ would like to be?
What makes you memorable?
Do you like a particular food; have a particular hobby, a color you love to wear? Something people will associate with you to remember you by.
What brands/ websites are a visual inspiration for your business ?
Do you have a color palette, mood & vision board?
Bright and airy or rich colors and textures, lifestyle or scientific feel etc
Is there a look you have in mind for your photos?
Do you have any images/websites/ social media personalities that you would like to emulate for your brand? Time to put together an inspiration board on Pinterest for your brand photos!
How would you like you brand to be perceived? Write down 3-5 adjectives that describe the look and feel of your brand
(think: how do you want your clients to feel when they see your photos: Are you knowledgably in the field or empathetic? Are you fun and easygoing or more goal-oriented and serious etc.?)
List where you need photos in your marketing
- Your website: which pages need images? Which format do the images need to have? (horizontal, portrait, banner, whitespace on one side for text overlays)
- Your Social Media: FB posts, FB ads, Instagram, LinkedIn Posts
- More formal business portraits for LinkedIN, speaking engagements, books etc.?
- Images that go with specific topics- for blogs you intent to write etc.
- What additional marketing activities have you planned that will need photos?
(Newspaper ads, Fliers, email marketing, direct mail etc.)
Any kind of images you would want to stay away from
Images you may have seen associated with your line of work that you would not like for yourself?
Do you have images of yourself you really like? Make a collection and determine what you like about those photos
How did you hear about PurpleSquid Photography?
If “Google search” is one of your answers: What phrases did search for?
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