Briefly describe what your business is all about – your "elevator statement"
What is the goal of the planned photo shoot?
Who is your dream client and what keeps them up at night?
How do you solve that problem for them – what is your superpower?
What brands/ websites are a visual inspiration for your business ?
What is unique in how you do your work? (Are there any details, objects, work processes that we can showcase?)
What props/ items/ details tell your unique story? What objects do you use in your business?
How can we show everything you do for your clients in one image? What captures the style and nature of the whole business? Which details are important to show?
What do your clients imagine you do in your work ? What part of that can we show?
How would you like you brand to be perceived? Write down 3-5 adjectives that describe the look and feel of your brand
(think: how do you want your clients to feel when they see your photos: Are you knowledgably in the field or empathetic? Are you fun and easygoing or more goal-oriented and serious etc.?)
Which of your activities outside of work supports your brand image?
What goal do clients hope to achieve after working with you – how can it be visualized?
(What do they dream of doing after they reached their goal?)
What kind of locations align with your brand and speak to your ideal clients?
What makes you memorable?
Do you like a particular food; have a particular hobby, a color you love to wear? Something people will associate with you to remember you by.
Do you have a color palette, mood & vision board?
Bright and airy or rich colors and textures, lifestyle or scientific feel etc
Is there a look you have in mind for your photos?
Do you have any images/websites/ social media personalities that you would like to emulate for your brand? Time to put together an inspiration board on Pinterest for your brand photos!
Any kind of images you would want to stay away from
Images you may have seen associated with your line of work that you would not like for yourself?
List your “Must Have Shots”
For Example:
Your website: which pages need images? Which format do the images need to have?(horizontal, portrait, banner, whitespace on one side for announcements)
- Your Social Media: FB post format, IG ?
- More formal business portraits for social media profiles, local speaking engagements etc.?
- Images that go with specific topics- for blogs you intent to write etc.
- What additional marketing activities have you planned that will need photos? (Newspaper ads, Facebook ads, Fliers, email marketing etc.)
Do you have images of yourself you really like? Make a collection and determine what you like about those photos
How did you/ would you go about finding a photographer for your business ?
If “Google search” is one of your answers: What phrases would you search for?
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